FION opens a new chapter of oriental feeling and explores women’s poetry and beauty, combining the beauty of oriental art with the spirit pf craftsmanship inherited when designing the handbag. Fantastic Oriental, dream-like life. In 2022, FION will take you to the Oriental realm, starting your painting-like life.
since 1979
The master Chen Rongzhong from a cobbler family in Hong Kong,
dreams to bring the bag process to the domestic market after inheriting the technologies.
With such ideas, the master Chen created FION with the
Mr. Mai who was a manager in a foreign goods company,
and then explored the future path of fion.
The master Chen Rongzhong from a cobbler family in Hong Kong, dreams to bring the bag process to the domestic market after inheriting the technologies.
With such ideas, the master Chen created FION with the Mr. Mai who was a manager in a foreign goods company, and then explored the future path of fion.
FION EVENTS
2022
2022
01Inheritance is a lifelong mission.
As one of FION's founders, the master Chen Rongzhong from a cobbler family in Hong Kong, dreams to bring the bag process to the domestic market after inheriting the technologies. With such ideas, the master Chen created FION with the Mr. Mai who was a manager in a foreign goods company. In 1979,FION was created in Hong Kong.
02It was inherited generation by generation and realized the ultimate technology.
In the 1980s, FION had its outlets in Macao and Taiwan, China, and Japan, Singapore, Malaysia and Indonesia.
1990s, FION started to set up the brand counter in Beijing, Shanghai and Chongqing.
1992, FION set up the manufacturing base in Huizhou, Guangdong province. The disciple Ye Yawei served as the Process Director of FION. A group of outstanding craftsmen with 20-year experience joined in FION, and provided the quality guarantee for FION.
03Bring art to life
In the past forty years, FION insists on the traditional technology. Inherited from the top craftsmanship of "the first generation of tanners" in Hong Kong, China, FION realized the consistent excellent quality and attention to the details.
Meanwhile, FION is committed to bringing the qualified life to the urban women. Through the collision of art and fashion trend, the artistic originality has been integrated in FION's product design. Diverse content and various goods bring the high-quality life aesthetics to women.
04With traditional process and innovation design
40-year inheritance and accumulation of the process, FION cooperated with Taiwan fabric suppliers After three years of research and development, "Oil-painting woven fabric" was launched.
With 20+ working procedures for refining, and fine stitching of three-layer fabric, the traditional craftsmen with 20-year experience carry out the hand threading, to restore the texture and touch of Impressionist oil painting. FIOIN applies the fabrics in the bag. In 2020, FION oil-painting series product was launched.
05Join hands with "Qiao Xin"
In the summer 2021,
the actress Qiao Xin became the brand spokesperson of FION.
She will join hands with FION to the art world, explored the aesthetics in life and felt the romance of art to life.