Brand Profile

since 1979

The master Chen Rongzhong from a cobbler family in Hong Kong,
dreams to bring the bag process to the domestic market after inheriting the technologies.
With such ideas, the master Chen created FION with the
Mr. Mai who was a manager in a foreign goods company,
and then explored the future path of fion.

The master Chen Rongzhong from a cobbler family in Hong Kong, dreams to bring the bag process to the domestic market after inheriting the technologies.
With such ideas, the master Chen created FION with the Mr. Mai who was a manager in a foreign goods company, and then explored the future path of fion.

FION EVENTS

1979

1980

1990

1992

2005

2014

2016

2018

2020

2021

2022

1979

In 1979, the master Chen Rongzhong from a cobbler family created FION with Mr. Mai, a businessman in the foreign goods company.

1980

FION entered the markets of Japan, Macao, Taiwan, Singapore, Malaysia and Indonesia, etc.

1990

FION entered into the domestic markets and started to set up the brand counter in Beijing, Shanghai and Chongqing. It launched the Monogram series and car line series.

1992

FION set up the manufacturing base in Huizhou, Guangdong province, and the disciple Ye Yawei served as the Process Director of FION.

2005

FION had its mainland operational headquarters in Shenzhen, and explored the domestic market. In 2014, FION had 300+ outlets, and ranked top 3 in the comprehensive market share of Chinese women's bag brands.

2014

CHJJEWELLERY group completed the wholly-owned acquisition of FION, and FION became the brand of the group.

2016

FION cooperated with the artists in different fields, and brought the art gene into the core spirit and original design of the brand, shaping the new aesthetics belonging to the current young generation.

2018

FION was committed to strengthening the brand style of young fashion and art life. FION cooperated with the world's top famous IPs "global minions, Jurassic, secrets to pets, Felix", and "British Museum", and launched more products and services to users.

2018

FION started to incubate the self-designed IP product "little monster series", and brought a visual feast full of high taste for FION fans.

2020

With 40+ years of accumulation, except inheriting the rhombic car line and wood mold shaping technology, FION cooperated to carry out the R&D with Taiwan fabric suppliers. Three years later, "Oil-painting woven fabric" was launched. In 2020, the oil-painting series appeared.

2021

In the summer 2021, the actress Qiao Xin became the brand spokesperson of FION. She will join hands with FION to the art world, explored the aesthetics in life and felt the romance of art to life.

2022

FION opens a new chapter of oriental feeling and explores women’s poetry and beauty, combining the beauty of oriental art with the spirit pf craftsmanship inherited when designing the handbag. Fantastic Oriental, dream-like life. In 2022, FION will take you to the Oriental realm, starting your painting-like life.

Inheritance is a lifelong mission.

As one of FION's founders, the master Chen Rongzhong from a cobbler family in Hong Kong, dreams to bring the bag process to the domestic market after inheriting the technologies. With such ideas, the master Chen created FION with the Mr. Mai who was a manager in a foreign goods company. In 1979,FION was created in Hong Kong.

It was inherited generation by generation and realized the ultimate technology.

In the 1980s, FION had its outlets in Macao and Taiwan, China, and Japan, Singapore, Malaysia and Indonesia.

1990s, FION started to set up the brand counter in Beijing, Shanghai and Chongqing.

1992, FION set up the manufacturing base in Huizhou, Guangdong province. The disciple Ye Yawei served as the Process Director of FION. A group of outstanding craftsmen with 20-year experience joined in FION, and provided the quality guarantee for FION.

Bring art to life

In the past forty years, FION insists on the traditional technology. Inherited from the top craftsmanship of "the first generation of tanners" in Hong Kong, China, FION realized the consistent excellent quality and attention to the details.

Meanwhile, FION is committed to bringing the qualified life to the urban women. Through the collision of art and fashion trend, the artistic originality has been integrated in FION's product design. Diverse content and various goods bring the high-quality life aesthetics to women.

With traditional process and innovation design

40-year inheritance and accumulation of the process, FION cooperated with Taiwan fabric suppliers After three years of research and development, "Oil-painting woven fabric" was launched.

With 20+ working procedures for refining, and fine stitching of three-layer fabric, the traditional craftsmen with 20-year experience carry out the hand threading, to restore the texture and touch of Impressionist oil painting. FIOIN applies the fabrics in the bag. In 2020, FION oil-painting series product was launched.

Join hands with "Qiao Xin"

In the summer 2021, the actress Qiao Xin became the brand spokesperson of FION.
She will join hands with FION to the art world, explored the aesthetics in life and felt the romance of art to life.